The Thai Food and Drug Administration (FDA) has issued the Notification on Food Advertising Criteria B.E. 2569, effective 28 July 2026 (Royal Gazette Volume 143, Special Section 182 Ngor, Page 60, dated 27 July 2026).

The new regulation classifies food advertising into three categories with product-specific warning requirements, providing a clearer framework for business owners, brand operators, restaurants, and influencers to understand what can be posted freely, what requires prior approval, and what is strictly prohibited.

Three Categories of Food Advertising Under the New Rules

1. Prohibited

 Content that is strictly forbidden by law, such as exaggerated health claims, misleading statements, or advertising that violates food safety regulations.

2. No Approval Required

 Certain types of advertising may be published without prior FDA approval, provided they comply with the criteria specified in the notification.

3. Approval Required

 Advertising that falls under the legally defined criteria must obtain FDA approval before publication.

Who Is Affected

• Food and beverage business operators
• Food brand owners of all sizes
• Restaurants, cafés, and F&B businesses
• Influencers and content creators who review food products
• Advertising managers across online and traditional media

Recommended Actions for Business Owners

• Review all advertising content to determine which category it falls under before publishing
• If the content requires approval, submit an application to the FDA in advance
• Study the product-specific warnings that may need to accompany the advertisement
• Consult legal counsel to assess compliance risk before launching campaigns or posting sales content

Compliant advertising not only reduces legal risk but also builds long-term credibility for the business.

📖 Read more: kelomn.com/articles/food-advertising-rules-2569

This article is part of the LAS Legal Knowledge Hub 

Thundthornthep Yamoutai

Legal Advance Solution / LAS

[email protected]